Information You Need to Know About News Monitoring

Businesses utilize media intelligence to find out what is being said about them, and their brand. Businesses can use media monitoring and analysis to track the effectiveness of their public relations campaigns, identify social trends, and evaluate the response to their messaging and products by media and influencers. 

The process of gathering and evaluating data from traditional and social media output sources, supported by human analysts, is known as media monitoring and analysis. The generated media monitoring is supplied to the clients in a prompt, convenient manner and packed in accordance with client demands.

Media monitoring | Image Resource: marketingprofs.com

A few measures for media monitoring

Prominence refers to the extent to which a story about a company, organization, issue, message, or any other subject is covered in the media. Various metrics can be used to evaluate the volume and quality of media coverage, including:

• Numerous media platforms, including as blogs, television networks, newspapers, local newspapers, business journals, and so forth, covered the story.
• Requirements pertain to the geographic area that the media covers, encompassing national, regional, provincial, as well as specially designated and selected locations.
• Share of voice: The proportion of media attention that an organization receives for a certain issue, brand, sector, cause, etc. Studies pertaining to competitive intelligence may find this information helpful.
• Story dimensions are the amount of space (400 lines or a brief mention) that the narrative takes up in print media, the amount of time (10 seconds or a minute) that it receives in broadcast media, and the amount of space (time) that it receives in new media.
• The terms "story length" and "size" describe the amount of space (400 lines or a brief mention) that a topic receives in print media, the amount of time (10 seconds or a minute) that it receives in broadcast media, and the amount of room (in new media) that it receives.
• Placement is  outlet where the story is published. It could appear in the games or international news sepublication, a game, couaup the whole front page of a publication, up to page 52. Broadcast placement is broadcast to describe where the article is placed within the newscast. It can allude to its standing in new media.

The way a story is told, how visuals are used, the tone and attitude of the coverage, and the type of coverage are all additional factors in the media monitoring and analysis process.